Chonko, "A Framework for Ethical Decision Making"
Notable for the variety of moral considerations introduced, and for its strong post-decision evaluation component
SOURCE FOR THE PROCEDURE
Chonko, Lawrence B. "Decision Making When Ethical Considerations Are Involved." Ethical Decision Making in Marketing. Thousand Oaks: Sage, 1995: 62-92.
Based on this original source: Petrick, J. A., R. A. Wagley, and T Von der Embse. "Structured Ethical Decision Making: Improving the Prospects of Managerial Success in Business." SAM Advanced Management Journal (1991): 28-34.
THE PROCEDURE ITSELF
- Outside the organization
- What factors external to the organization (e.g., gender) shape the ethical context?
- What are the facts and the ethical issues from this vantage point?
- Inside the organization
- What is the current level of moral development of the organization and the immediate work group?
- What factors internal to the organization (e.g., existing policies) shape the ethical context?
- What are the facts and the ethical issues from this vantage point?
- Ethical agents
- Who are the significant others and what are their interests?
- What are their levels of moral development?
- What virtues or vices are being developed?
- What is their level of ego strength, independence, internal or external locus of control?
- What praiseworthy intentions do they indicate?
- What praiseworthy feelings to they exhibit?
- Do they inspire trust and team commitment?
- Ethical acts
- What if everyone acted like this?
- Would you regard this action or these means as right in private and in public?
- What are your values that apply to this action?
- Is this action in compliance with legitimate rules?
- Are important contractual duties fulfilled and obligations met by this action?
- How would you handle potential conflicts of rights?
- Ethical results
- Who stands to gain and lose and in what proportions?
- What are the costs and benefits to all significant others in the short run and long run?
- What future precedents will be set by the action?
- What action results in the greatest dispersion of positive results?
- Alternatives
- Have you considered all the major alternatives and their combinations?
- What are the likely consequences of all the alternatives in the short run and long run?
- Have all significant others affected by the decision had a say about the situations and the recommended solution?
- Recommended decision and justification.
- What are your principal reasons for recommending this solution over others?
- Can you give a responsible and reasonable justification for your decision to those who may disagree with you?
- Implementation and control
- What practical steps and timetable are needed to put your decision into effect?
- Who will be responsible for implementing the decision?
- How will you know if the recommended decision has achieved the desired result?
- Are there specific measures of progress toward the desired goal?
- What are your obligations for continued quality control?
WALT'S CHECKLIST
The same checklist was applied to all procedures.
- This method is most useful when the DECISION-MAKER ...
- can tolerate ambiguity, complexity or conflict [steps 1, 2 and 4f]
- cultivates personal virtues [step 3c]
- has easy access to stakeholders [step 6c]
- has keen insight into human motivation [step 3]
- has plenty of time for investigation and analysis [steps 5 and 6a]
- is skilled in causal or consequential reasoning [steps 5a, 5b and 6b]
- is skilled in dialectical reasoning or debate [step 7b]
- is skilled in the application of general ethical principles to specific cases [steps 4 and 5d]
- This method is most useful in a SITUATION ...
- that will change little over time
- where an optimal decision is required
- where much is at stake
- This method is most useful when STAKEHOLDERS ...
- share ethical codes or policies [step 4]
- share ethical principles [step 4, 5d]
- share values [step 4c]